Low elaboration, or peripheral route processing, means the opposite. 21 Oct. We were talking about peripheral routes and central routes in class and it made me realize that a lot of car commercials use peripheral routes to reach the potential customer over central routes. Start studying Final exam part 1: Peripheral and Central Structures of the Human Nervous System. This method of persuasion works best when the facts presented are strong, the topic is relevant to the listener, and the audience is motivated to listen. This type of processing requires less effort and allows us to react to persuasive messages automatically. Evaluate the two ads described above from the perspective of this approach. Chapters 1-4 Review. The Central Route Processing (also known as Central Route to Persuasion) is a method of persuasion (i.e., a way to persuade others). The elaboration likelihood model (ELM) states that there are two basic routes to persuasion, the central route and the peripheral route. 80. There are two routes that can be taken in order to effectively interact with both types of . 25 terms. Resist counterpersuasion. DOC Chapter 14: Persuasive Speaking—Motivating the Audience Drug reaches the stream of blood immediately having full access to the entire body and hence, rapid action is produced rendering this route to be the most efficient in life-threatening situations. Peripheral Parenteral Nutrition - an overview ... When it comes to advertising techniques there are two types of consumers that are important, they are highly involved consumers and uninvolved consumers. Instead of focusing on the facts and a product's quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement. This proposes two major routes to persuasion: the Central Route and the Peripheral Route. we're talking about marketing or persuasion. Different attitudes are formed and changed through it. The central route to persuasion tends to be rational and information-based. The peripheral route, or "short cut", is enacted when individuals base their judgments on simple cues, or impressions, rather than actual information. Roman Trade and Travel Notes. We are going to respond based on peripheral cues, like credibility, attractiveness, etc. Occurs when interested people focus on the arguments and respond with favorable thoughts. mcfraser7797. . Which individual is processing an argument on the central route of persuasion? Low motivation leads to the peripheral route, while high motivation leads to the central route. peripheral route to persuasion. 06 Oct. 2013. Chapter 2. Petty, and Cacioppo 1981; Petty and Cacioppo 1980). d. factual information. In the peripheral nervous system, a collection of neuron cell bodies is called a ganglion (plural: ganglia). The central nervous system consists of the brain and the spinal cord, while the peripheral nervous system consists of the nerves outside the central nervous system. The peripheral route, on the other hand, relies on superficial cues that have little to do with logic. Fill in the blanks to complete the passage about one of the findings central to social identity theory. The central route to persuasion consists of thoughtful consideration of the arguments (ideas, content) of the message. A credible communicator is perceived as both ex…. The routes of persuasion are central and peripheral. result in superficially similar outcomes, the central route to persuasion, with its more elaborative processing, results in stronger and more consequential attitudes than the more associative peripheral route. However, not all researchers agree that there are two routes to persuasion: some researchers have proposed a unimodel of persuasion in which there is just one route to persuasion, rather than a . Advantages of intravenous route of drug administration. what is the central route? central occurs more with people who are naturally analytical or who are involved with the issue; peripheral occurs more when the issue doesn't engage systematic thinking and people can use heuristics or incidental cues to make quick decisions. persuasive cues that are peripheral to the message content. The peripheral route to persuasion occurs when a person is persuaded by something other than the argument that's central to the merits of the product or idea being put forth, while the central . research shows that a person who is distracted from a message is more likely to be persuaded by that message. This is part of the Elaboration . A second group of theoretical approaches to persuasion emphasizes a more peripheral route to attitude change. Central Route. Peripheral Route Processing. When an advertisement is shown, the message shown must be able to attract the person so that the person agrees to change his/her behavior. This worksheet-quiz set has been assembled to assess your knowledge about the central route of persuasions as well as your . Peran orang lain sangat dibutuhkan untuk menunjang kehidupan. central route b. status route c. peripheral route d. prestige route; Which of the following utilizes the central route to an attitude change? the process by which a message induces change in beliefs, atti…. A third important claim of the ELM is that the VDPH information can be processed via either route. They are central route persuasion and peripheral route persuasion. Some of the commercials are easy to remember and are a good laugh. The central route to persuasion occurs when an individual is persuaded to do something based on the arguments or content of a message. Dari teori ini, kita bisa mengidentifikasi bagaimana cara melakukan persuasi yang efektif. What is peripheral route persuasion quizlet? occurs when people are influenced by incidental cues, such as…. 1. distractions take up most of the person's peripheral processing ability. Such cues might be source. Route Peripheral PN. Current awareness about the pathophysiology of peripheral vein thrombophlebitis and the use of a number of techniques that prevent or delay onset of peripheral vein thrombophlebitis mean it is now possible to administer TPN via the peripheral route. susanmitchell. Peripheral Route Processing (also known as Peripheral Route To Persuasion) occurs when someone evaluates a message, such as an advertisement, on the basis of physical attractiveness, background music, or other surface-level characteristics rather than the actual content of the message. Using a peripheral route of persuasion due to. So, I am sure you predicted at this point that when someone is following the central route, they are going to be more persuaded by solid arguments. An individual who is using the "central" route will be more engaged in . The Central Route Processing (also known as Central Route to Persuasion) is a method of persuasion (i.e., a way to persuade others). The best example of the peripheral route of persuasion among given options is the first statement that is anti-smoking advertisements that depend on celebrities such as actors, sports players, and other spokespeople advocating for a reduction in the use of cigarettes.. There are two major routes of persuasion: central and peripheral. The central route of persuasion comes from an interesting theory of cognitive psychology. Question 1 options: True False Question 2 (1 point) Saved The peripheral route to persuasion is seldom used by media advertisers. 11/16/21, 7:36 PM PSYCH 140 Exam 3 Flashcards | Quizlet 4/9 Upgrade to remove ads Only $35.99/year Perseverance Beliefs Beliefs stay even when there are evidences disprovethat beliefs 2 Routes to Persuasion Central route Peripheral route Central route Quality and strength of the argument Ex: Use statistics Peripheral route Non-issue aspect: Use . C. Persist over time. If the central route is followed, the enhanced thinking of those who respond favorably to the message will cause their change in position to: A. . Central Venous Access Introduction Central venous cannulation provides a more stable and reliable route of venous access than peripheral venous cannulation. The peripheral route to persuasion involves the use of mental shortcuts such as a belief that 'experts statement can be trusted', or the idea that, if it makes me feel good, I am in favor of it. Dalam Elaboration-Likelihood Theory, persuasi terjadi melalui dua rute, yaitu central route dan peripheral route. Buccal Route 4. occurs when interested people focus on the arguments and respo…. The peripheral route is an indirect route that uses peripheral cues to associate positivity with the message (Petty & Cacioppo, 1986). One would be the central route of purse away shin, and the other would be the peripheral route. The Central Route Processing (also known as Central Route to Persuasion) is a method of persuasion (i.e., a way to persuade others). Central Route Processing. . Typically, how motivated the user is to achieve a goal on a design will decide which route of processing he/she takes, although both are often used in some combination. History 202 final. Instead of focusing on the facts and a product's quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement. Other Quizlet sets. Study the definition of the central route to persuasion . Table of Contents: Routes of drug administration. Specifically, it is a "dual-process" theory - that is, a theory that explains that there are two routes through which persuasion takes place, the central route and the peripheral route. Web. For example, a listener may decide to agree with a message because the source appears to be an expert, or is attractive.. Other Quizlet sets. Introduction. In accordance with some embodiments, systems, apparatus, interfaces, methods, and articles of manufacture are provided for providing information about objects, such as background 2. distractions serve as cues for rewards and punishments concerning being persuaded. a route to persuasion wherein people think carefully and deliberately about the content of a persuasive message, attending to its logic and the strength of its arguments, as well as to related . PN can be delivered via peripheral intravenous access, but this route is appropriate only for formulations of modest osmolarity (e.g., less than 900 mOsm or 10 g of dextrose per 100 ml), since small veins quickly sclerose and become useless for further infusion. 3. Central Route Persuasion. the elaboration likelihood model explains this by suggesting that _____. Central Route Processing. Under the central route to persuasion, a message recipient is viewed as: a. lacking the motivation to process a message b. having a low level of involvement and relying on imagery processing Sublingual Route 3. 1. central routeSELECT A LABEL Correct label:performing a cost/benefit analysis .
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