strengths of moscovici study

(Moscovici, 1973). Religious Social Identity as an Explanatory Factor for ... 3 In social psychology, you will have learned about one classic study in detail. Minority influence: Moscovici's blue/green slide study (1969) • To find out how a minority can influence a majority to change their beliefs Moscovici designed a repeated measures lab experiment based on Asch's line experiments. (1969) Influence of a Consistent Minority on the Responses of a Majority in a Colour Perception Task. Moscovici (1973) - group theory (p. 107) Social Representations - shared beliefs and explanations held by the society in which we live. Discuss the Authoritarian Personality as an explanation ... Moscovici (1969) conducted a re-run of Asch's experiment, but in reverse. strength - there is evidence that demonstrates the importance of consistency. In this experiment, volunteers had to judge the colour of slides that were blue-green. When Moscovici says "We see only that which underlying conventions allow us to see", he is • Moscovici et al. . He claimed that Asch (1951) and others had put too much emphasis on the notion that the majority in a group has a large influence on the minority. The study was a laboratory experiment, the set up would have been highly controlled, so results are more likely to be accurate. Moscovici found that in the consistent condition, the real participants agreed on 8.2% of the trials, whereas in the inconsistent condition, the real participants only agreed on 1.25% of the trials. Although this study capitalizes on the strengths of a large, multidisciplinary national survey to investigate its hypotheses, particular aspects of this study limit the extent to which conclusions can be fully drawn. The strengths of Milgram's study into levels of obedience are first that, as the experiment was conducted in a laboratory setting, it allowed the experimenter to have a high level of control. Subjects were deceived that the two confederates were participants just like them. The real participants agreed with the minority 8.42% of the time . These replications generally had results that were similar to Aschs original findings when the studies used the Asch model with ambiguous information and in-group members as social influence. This shows that a consistent minority is 6.95% more effective than an inconsistent minority and that consistency is an important factor in minority . This is useful as it makes the results more . Minority influence - Lecture notes 4. It can be established that the results are valid and therefore conclude that consistency is an important factor in explaining the process of minority influence. Posted on September 28, 2011 by leighanne1907. LT3: Research into Minority Influence - Moscovici (1969) DEFINITION: Minority influence is a form of social influence where a persuasive minority exerts pressure to change the attitudes or behaviours of the majority. Early research into obedience was based around the Nazi policies of genocide in the Second World War to find out why people obeyed orders which violated moral codes of human behaviour. Moscovici (1976) Aim: To investigate whether a minority group can influence a larger group through conformity. Unbiased: Appearing to be reasonable and unbiased in presenting ideas. subjects asked to judge whether different shades of blue-green cards were blue or . Jennifer Pedrotti (Synder and Lopez, 2007, p. 498) commented, "For positive psychology to remain a viable area of research and practice, we must continue to move our focus from identifying 'universal strengths' to viewing all types of strength-based behaviour from within a cultural context". 2) :- ( The study was endocentric, as only female participants were used, there has been research to suggest that women are more conformist that men and so these findings cannot be applied to . selective exposure. Strengths of repeated measures designs are that both groups consist of exactly the same participants, and so there can be no difference between the groups in variables such as average IQ. Minor ity Inf lue nce. Evaluation (AO3) of research into Minority Influence: Strengths: (1) Point: Further research demonstrates the impact of minority influence. . this suggests that consistency is a major factor . Methodological variables included researcher, year of publication, source (published, convention paper, unpublished), number of hypothesis tests per study, sample size, type of study (survey of residents, experimental simulation), information provided Experiment 1 indicated that groups as well as individuals prefer supporting information and that the strength of this bias depends on . E: Moscovici varied his study: participants wrote th answers down, so their responses were private. Demand characteristics - participants aware of experiment, may change behaviour. Although many social conformity studies emphasize the degree that people are influenced by majority opinion, such as Asch's line experiment, a social psychologist named Serge Moscovici argued that . Hint: study findings are not "strengths" in and of themselves. that allows a fine-grained analysis of the social contexts that allow, or not, the emergence. (1969) Procedure. subjects were deceived into thinking that confederates were just like them. Strengths of the methodology included use of an apparently plausible cover story to divert participants' attention from the real reasons for the study, random assignment of subjects to conditions, and some variation of issues explored in different experiments (both were judged to generate sufficiently variable beliefs about levels of support . Moscovici et al. Minorities often deal with the problem of a lack of public conformity and social support, compared to the majority who have strong public influence (Moscovici, Mugny & Avermaet, 1985). Advantages. An example of this can be found in the notion of global warming, at one time, global warming was seen as an extremist view and . Evaluation of Minority Influence Supportive Research. The study can also be carried out with half as many participants as in an independent groups design, making it useful when participants are difficult to obtain. The study proved . Percentages of conformity for different . Outline one strength of conducting research into conformity in a laboratory. (1969) Blue-Green Study Aim: To investigate the effects of a consistent minority on a majority. (1969) Influence of a Consistent Minority on the Responses of a Majority in a Colour Perception Task. A strength for Asch's line study was it was conducted in a laboratory setting. Moscovici's 1969 study with Lage and Neffrechoux is generally credited with overturning the conclusion that Asch had reached.The study sat a group of six people down with blue coloured discs. One strength of the Milgram study on obedience is that the experiment was reliable as it can be replicated and the results are consistent. Milgram's study is a very controversial study as it broke many ethical guidelines and has many methodological issues, but it also had many strengths. Study Characteristics Methodological and theoretical variables were coded as part of the data set. The groups were asked to identify the color presented to them which was always blue but varying shades. It is contended that social mental procedures vary from individual . His research was important as it was one of the first studies to show that a minority was able to change the opinions of the majority. Conclusions: The study suggested that minorities can indeed exert an effect over the opinion of a majority. 7. Module: Foundations of Social and Cognitive Psychology. International Journal of Humanities, Art and Social Studies (IJHAS), Vol. A recent experiment by Moscovici and Personnaz (Journal of Experimental Social Psychology 1980, 16, 270-282) showed that whereas a majority produces merely compliance, or a change in the individual's verbal responses, a minority induces conversion, or a true change in one's subjective judgments.Because of the theoretical significance of these findings and because of their inconsistency with .

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