These acquisitions, which supplement UA's existing MapMyFitness and UA RECORD™ suite of applications, will further … On a full-year basis, Under Armour recorded $3.08 billion in revenue, up 32% compared to revenue reported in 2013 and slightly higher than the $3.03 billion forecast the company had provided. MyFitnessPal tracks diet and exercise, and Frisk’s statement implies that it seeks to reach more of a casual user than the performance-minded athletes that UA seeks to reach. Michelle has 8 jobs listed on their profile. Global fitness giant Under Armour announced this morning that it will be selling MyFitnessPal to investment firm Francisco Partners for $345 million, five and a … Under Armour is expected to close the MyFitnessPal acquisition in the first quarter of 2015. Your … Baltimore, MD (February 4, 2015) - Today, Under Armour (NYSE:UA), a global leader in sports performance and innovation, announced the acquisition of Endomondo and MyFitnessPal, establishing ownership of the world's largest digital health and fitness community. Under Armour, Inc. (NYSE: UA, UAA), a global leader in branded athletic performance apparel, footwear and accessories, is to sell the MyFitnessPal platform to Francisco Partners. With their purchase of health tracking app, MyFitnessPal, Under Armour is essentially buying a network ecosystem to compete with the wide influence of Nike Plus applications. Retail Health, Health Tech. Under Armour has acquired fitness apps MyFitnessPal and Endomondo for a combined $560 million. The popular Nike+ app reached only 18 million users when the company last released numbers in 2013. "Under Armour's demonstrated global leadership in health and fitness innovation is greatly enhanced with the addition of Endomondo and MyFitnessPal,... Under Armour acquired MyFitnessPal in February 2015 for $475 million, an integral move in its push to become a digitally-focused company.However, the … Regarding its acquisitions, we did not identify any issued US patents or published US patent applications assigned to Myfitnesspal or … MyFitnessPal has been a chart-topping health app for a long time. Tide Point-based Under Armour made a big bet on digital fitness beginning with the acquisition of MapMyFitness in 2013, followed by two more in 2015. BALTIMORE -- Under Armour, Inc. (NYSE: UA, UAA), a global leader in branded athletic performance apparel, footwear and accessories, today announced that it has entered into a definitive agreement to sell the MyFitnessPal … Under Armour Inc. said it acquired the nutrition-tracking platform MyFitnessPal for $475 million, expanding the athletic-gear maker’s digital platform as it … Following its acquisition by Under Armour (UA), MyFitnessPal will expand the current offerings from UA Connected Fitness to include comprehensive nutrition tools, allowing users to track calories, nutrition and exercise. Baltimore, MD (February 4, 2015) - Today, Under Armour (NYSE:UA), a global leader in sports performance and innovation, announced the acquisition of Endomondo and MyFitnessPal, establishing ownership of the world's largest digital health and fitness community. Under Armour to sell MyFitnessPal for $345M The company reached an agreement to sell the health app to Francisco Partners after acquiring it … What the acquisition of MapMyFitness by Under Armour really means for the industry. He went on to say that the seeds for acquiring these companies were really planted before Under Armour even bought MapMyFitness. Global fitness giant Under Armour announced this morning that it will be selling MyFitnessPal to investment firm Francisco Partners for $345 million, five and a half years after acquiring it for $475 million. These acquisitions, which supplement UA's existing MapMyFitness and UA RECORD suite of applications, will further enable the brand to provide unparalleled health and fitness data and insight, in support of its universal mission to make all athletes better. Under Armour announced the MyFitnessPal acquisition, as well as the comparatively smaller $85 million purchase of running app Endomondo, alongside its … View Michelle Pal’s profile on LinkedIn, the world’s largest professional community. Under Armour bought MyFitnessPal back in 2015 for a caloric $475M. ... Zippers aside, Under Armour … The deal is set to officially close in the fourth quarter, and its value is inclusive of potential earn-out payments. Under Armour’s $475 million acquisition of weight management app My Fitness Pal and an $85 million deal for Endomondo, a similar app that dominates the … "As part of our ongoing transformation, we are committed to actively managing our business to ensure that our strategies and assets are prioritized … Terms of the deals were not … The Baltimore-based company had bought MapMyFitness in 2013 and introduced its own app, UA Record, at International CES last month. All three sites—Under Armour’s own MapMyFitness, Endomondo, and MyFitnessPal—are growing exponentially. BALTIMORE, Md., Feb. 4, 2015 /PRNewswire/ -- Today, Under Armour (NYSE: UA ), a global leader in sports performance and innovation, announced the acquisition of Endomondo and MyFitnessPal, establishing ownership of the world's largest digital health and fitness community. Endomondo, meanwhile, is an open fitness tracking platform and social fitness network connecting athletes throughout the world. The acquisition of MyFitnessPal is intended to expand Under Armour’s UA Connected Fitness™ app. Today Under Armour announced the sell-off of MyFitnessPal, which it acquired 5 years ago in 2015 for $475 million USD; at the time they had 80 million users. List of Under Armour 's 4 Acquisitions, including Gritness and MyFitnessPal Save Search Companies People Investors Funding Rounds Acquisitions Schools Events Hubs Saved To begin he noted that Kevin Plank, the CEO of Under Armour has a vision to “turn Under Armour into a technology company”. That remains true - but now with apparel company Under Armour’s acquisition of health tracking app MyFitnessPal, there is an additional dimension. Under Armour announced this week that it has acquired San Francisco-based MyFitnessPal for $475 million. Under Armour, the sports and fitness brand, has purchased MyFitnessPal and Endomondo, which come with a combined database of more than 100 million health fanatics. That initial acquisition cost the company $150M back in November of 2013. The past five years have seen steady revenue and usage growth for MyFitnessPal, although not much has changed from the original app vision. – Feb. 4, 2015 – Today, Under Armour (NYSE: UA), a global leader in sports performance and innovation, announced the acquisition of Endomondo and MyFitnessPal, establishing ownership of the world’s largest digital health and fitness community. It’s largest disclosed sale occurred in 2020, when it sold MyFitnessPal to Francisco Partners for $345M. It has raised $24 billion to date. Athletic apparel maker Under Armour has announced that it's reached a deal to sell the MyFitnessPal fitness app that it acquired in 2015 to private equity firm Francisco Partners, which is ponying up $345 million split into an upfront payment and additional potential earn-out payments to acquire the app, entailing Under Armour is taking a significant loss given it paid $475 million to acquire … The past five years have seen steady revenue and usage growth for MyFitnessPal, although not much has changed from the original app vision. The company announced on Wednesday that it had agreed to buy two makers of fitness-tracking apps, MyFitnessPal and Endomondo, for a combined total of $560 million. Under Armour Inc. announced that it has entered into a definitive agreement to sell the MyFitnessPal platform to Francisco Partners. Under Armour said Friday it will sell its fitness app MyFitnessPal to Francisco Partners for $345 million. The problem highlighted that four companies—Under Armour, MyFitnessPal, MapMyFitness, and Endomondo—had very recently come together via Under Armour’s acquisition strategy to build the world’s largest connected fitness community. BALTIMORE, Oct. 30, 2020 /PRNewswire/ -- Under Armour, Inc. (NYSE: UA, UAA), a global leader in branded athletic performance apparel, footwear and accessories, today announced that it has entered into a definitive agreement to sell the MyFitnessPal platform to Francisco Partners. You might remember that was during the timeframe that Under Armour was basically buying every digital sports platform it could. According to the release, Under Armour became aware of a "data security issue" on March 25 dealing with the unauthorized acquisition of user data from a third party in late February 2018. Under Armour acquired MyFitnessPal in 2015 for $475 million, so its selling price is more than $100 million less than the company paid five years ago. Under Armour, Inc. (NYSE: UA, UAA), a global leader in branded athletic performance apparel, footwear and accessories, today announced that it has entered into a definitive agreement to sell the MyFitnessPal platform to Francisco Partners. Baltimore, MD (February 4, 2015) – Today, Under Armour (NYSE:UA), a global leader in sports performance and innovation, announced the acquisition of Endomondo and … Endomondo is an open fitness tracking platform and … Find nutrition facts for over 2,000,000 foods. The deal is set to officially close in the fourth quarter, and its value is inclusive of potential earn-out payments. The selloff comes roughly three years after MyFitnessPal's founders, Mike and Albert Lee, departed from their positions at Under Armour as chief digital officer and SVP of digital product, respectively. It appears the app, along with Endomondo, will continue in their standalone forms for now. Under Armour, the sportswear company, will be selling its MyFitnessPal app to Francisco Partners, a venture capital firm, for a total $345 million. In 2015, Under Armour acquired the company for $475 million, the second in a series of technology acquisitions by the sport apparel brand, as it attempted to become a connected fitness brand as well. Such a deal would be a striking turnabout for Under Armor’s much-hyped expansion into the digital arena. Under Armour just announced it has acquired both Endomondo and MyFitnessPal today.. Under Armor wants to to establish the world's largest digital health and fitness community Flickr Under Armour has purchased fitness app MyFitnessPal for … Under Armour has acquired in 2 different US states, and 2 countries. Your thoughts, behaviors, and actions can also be used to improve other products, sometimes in entirely different industries. Under Armour acquired MyFitnessPal for $475 million in February 2015. Under Armour has entered into a definitive agreement to sell the MyFitnessPal platform to Francisco Partners – in a transaction valued at US$345 million. Press Release - October 30 2020. Today Under Armour announced the sell-off of MyFitnessPal, which it acquired 5 years ago in 2015 for $475 million USD; at the time they had 80 million users. Under Armour acquired Endomondo and MyFitnessPal. Under Armour, the Baltimore-based gear and apparel company has purchased social fitness network Endomondo for $85 million and diet and exercise app MyFitnessPal … In 2015, Under Armour acquired the company for $475 million, the second in a series of technology acquisitions by the sport apparel brand, as it attempted to become a connected fitness brand as well. Together, the deals are the latest move by Under Armour to create an athletics-minded online network, an effort that began with the 2013 acquisition of MapMyFitness for $150 million. With the acquisition of MyFitnessPal and Endomondo this February, Under Armour says it has 120 million active users sharing data about their diet and exercise. It's launching a paid service. Under Armour acquired Endomondo and MyFitnessPal. Under Armour announced late last week that it is selling off MyFitnessPal to investment firm Francisco Partners for $345 million – a fair bit lower than the $475 million it paid for the connected fitness app and platform back in 2015. Under Armour announced late last week that it is selling off MyFitnessPal to investment firm Francisco Partners for $345 million – a fair bit lower than the $475 million it paid for the connected fitness app and platform back in 2015. You might remember that was during the timeframe that Under Armour was basically buying every digital sports platform it could. BALTIMORE, Md., Feb. 4, 2015 /PRNewswire/ -- Today, Under Armour , a global leader in sports performance and innovation, announced the acquisition of Endomondo and MyFitnessPal, establishing... | May 21, 2021 Posted October 30th, 2020 for Francisco Partners. Now it's trying to sell the diet tracking app, according to The Information. Baltimore, MD (February 4, 2015) – Today, Under Armour (NYSE:UA), a global leader in sports performance and innovation, announced the acquisition of Endomondo and MyFitnessPal… Under Armour is looking to sell MyFitnessPal, an app it bought in 2015 for around $475 million that helps people track their diet and exercise, said two people familiar with the matter. BALTIMORE — Under Armour, Inc. (NYSE: UA, UAA), a global leader in branded athletic performance apparel, footwear and accessories, today announced that it has entered into a definitive agreement to sell the MyFitnessPal platform to Francisco Partners. That remains true – but now with apparel company Under Armour’s acquisition of health tracking app MyFitnessPal, there is an additional dimension. And it has continued to grow since its acquisition by Under Armour. 11:44 am When Under Armour bought MapMyFitness for $150 million in November 2013, Under Armour CEO Kevin Plank specifically told the Wall Street Journal it was not the start of an acquisition spree. BALTIMORE, Md., Feb. 4, 2015 /PRNewswire/ -- Today, Under Armour (NYSE:UA), a global leader in sports performance and innovation, announced the acquisition of … Sports apparel maker Under Armour is continuing its push into the quantification of fitness and health with the acquisition of fitness apps MyFitnessPal for $475 million and Endomondo for $85 million. It is part of the company’s connected fitness division, whose revenue last year accounted for … Health and nutrition tracking app MyFitnessPal has sold to the sports apparel maker Under Armour for $475 million, the company announced … Under Armour Enters Into Definitive Agreement To Sell The MyFitnessPal Platform To Francisco Partners. It’s been said that when a technology is free to use, you are not the customer, you are the product. Lose weight by tracking your caloric intake quickly and easily. Such a deal would be a striking turnabout for Under Armor’s much-hyped expansion into the digital arena. BALTIMORE — Under Armour, Inc. (NYSE: UA, UAA), a global leader in branded athletic performance apparel, footwear and accessories, today announced that it has entered into a definitive agreement to sell the MyFitnessPal platform to Francisco Partners. Under Armour Enters Into Definitive Agreement To Sell The MyFitnessPal Platform To Francisco Partners. These acquisitions, which supplement UA's existing MapMyFitness and UA RECORD™ suite of applications, will further … Sports performance clothing and accessories company Under Armour (NYSE: UA) has agreed to acquire MyFitnessPal, a health and fitness tracking company, for $475 million.With more than 80 million registered users, MyFitnessPal provides nutritional data for over 5 million foods and offers caloric data associated with hundreds of exercises in order to help users make more informed healthy … Under Armour is selling MyFitnessPal, a calorie-calculating app with 200 million users, for $345 million, five years after acquiring the app for $475 million. Lose weight by tracking your caloric intake quickly and easily. Under Armour just announced it has acquired both Endomondo and MyFitnessPal today.. Under Armour Acquires Endomondo and MyFitnessPal to Establish the World's Largest Digital Health and Fitness Community Brand will expand its Connected Fitness portfolio to include more than 120 million global users and advances mission to create the ultimate digital fitness community. Under Armour also bought Endomondo, which utilizes GPS to map, record, and share workouts. MyFitnessPal had … November 22, 2013 by DC Rainmaker ... One might wonder why Under Armour would then pull out it’s likely non-frequent-flyer earning credit card and pay $150 Million for the platform. The Baltimore-based apparel company also announced it is phasing out Endomondo, another app used to … Free online calorie counter and diet plan. MyFitnessPal is currently reported within Under Armour's Connected Fitness segment, which also contains the MapMyFitness and Endomondo platforms. Under Armour’s $475 million acquisition of weight management app My Fitness Pal and an $85 million deal for Endomondo, a similar app that dominates the … Endomondo, a social fitness network and publisher of mobile apps that allow users to track their workouts and challenge friends, and health tracker MyFitnessPal have been acquired by … These acquisitions, which supplement UA’s existing MapMyFitness and UA RECORD suite of applications, will further enable the brand to provide unparalleled health and fitness data and insight, in support of its universal mission to make all athletes better. BALTIMORE -- Under Armour, Inc. (NYSE: UA, UAA), a global leader in branded athletic performance apparel, footwear and accessories, today announced that it has entered into a definitive agreement to sell the MyFitnessPal …
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