For example, unlike the Hippie style that clearly diverges from the norm, through Marc Jacobs' combined "fashion-grunge" style of "a little preppie, a little grunge and a little couture," he produces not a bold statement one that is mysterious and awkward creating an ambiguous perception of what the wearer’s internal feelings are.[14]. Some modern examples of the "Merchants of Cool" are record company executives, sneaker and fashion company branders and merchandisers. inferred to appropriately autonomous. According to Fast Company magazine, some large companies have started "outsourcing cool". ', The key themes of modern European cool were forged by avant-garde artists who achieved prominence in the aftermath of the First World War, most notably Dadaists, such as key Dada figures Arthur Cravan and Marcel Duchamp, and the left-wing milieu of the Weimar Republic. "[43] The notion of Asian 'cool' applied to Asian consumer electronics is borrowed from the cultural media theorist Eric McLuhan who described 'cool' or 'cold' media as stimulating participants to complete auditive or visual media content, in sharp contrast to 'hot' media that degrades the viewer to a merely passive or non-interactive receiver. Sample text for Becoming Mona Lisa : the making of a global icon / Donald Sassoon. The sum and substance of cool is a self-conscious aplomb in overall behavior, which entails a set of specific behavioral characteristics that is firmly anchored in symbology, a set of discernible bodily movements, postures, facial expressions and voice modulations that are acquired and take on strategic social value within the peer context. Notable works of his include The Seven Samurai, Yojimbo, and The Hidden Fortress. One contact was recruited for every person originally recruited. cool, composed, collected, unruffled, imperturbable, nonchalant mean free from agitation or excitement. 7 Ways to Compliment A Woman Without Being Creepy. People who are thrill-seekers, help others, are ambitious and charismatic, etc. The Second World War brought the populations of Britain, Germany and France into intimate contact with Americans and American culture. There are many positive adjectives that increase a person’s social desirability but don’t make them “cool” (for instance, competence). Some argue that the ethic of the Samurai caste in Japan, warrior castes in India and East Asia all resemble cool. Such meanings, according to Thompson, are African in origin. To be cool or hip meant hanging out, pursuing sexual liaisons, displaying the appropriate attitude of narcissistic self-absorption, and expressing a desire to escape the mental straitjacket of all ideological causes. If anything, sociability is considered to be cool, being nice is considered to be cool. The French intelligentsia were outraged, while the British educated classes displayed a haughty indifference that smacked of an older aristocratic cool. the nurse stayed calm and collected unruffled suggests apparent serenity and poise in the face of setbacks or in the midst of excitement. Furthermore, "cool has become the central ideology of consumer capitalism",[56] the selling of cool thus drives young people and adults attempting to "fit in" to the mainstream and adhere to trends to purchase products and/or brands that make them appear cool. "[20] The definition, as something fashionable, is said to have been popularized in jazz circles by tenor saxophonist Lester Young. The "fashion-grunge" style of the 1990s and 21st century allowed people who felt financially insecure about their lifestyle to pretend to "fit in" by wearing a unique piece of clothing, but one that was polished beautiful. There is no single concept of cool. Both the smile and hands are intended to convey her grandeur, self-confidence and societal position. [8] Shortly thereafter, a style of jazz called cool jazz appeared on the music scene, emphasizing a restrained, laid-back solo style. Although Thompson acknowledges similarities between African and European cool in shared notions of self-control and imperturbability,[17] he finds the cultural value of cool in Africa which influenced the African diaspora to be different from that held by Europeans, who use the term primarily as the ability to remain calm under stress. According to Thompson, there is significant weight, meaning and spirituality attached to cool in traditional African cultures, something which, Thompson argues, is absent from the idea in a Western context. In this experiment, the researchers wanted to see if coolness. [9], In terms of fashion, the concept of "cool" has transformed from the 1960s to the 1990s by becoming integrated in the dominant fabric of culture. One of the essential characteristics of cool is its mutability—what is considered cool changes over time and varies among cultures and generations. 73-4. In the Polish industrial city Łódź, jazz, "the forbidden music", served Polish youth of the 1950s much as it had served its African-American creators, both as personal diversion and subterranean resistance to what they saw as a stultifying official culture. Margaret Lee, "Out of the Hood and into the News: Borrowed Black Verbal Expressions in a Mainstream Newspaper" (conference paper, University of Georgia, October 1998); cited in Rickford and Rickford. [29], 'Cool', though an amorphous quality—more mystique than material—is a pervasive element in urban black male culture. It could be that “cool” just means “socially desirable.” The latter is just a trait that a person should have to be a social/popular person. Business leaders and government officials are now referring to Japan's "gross national cool" as a new engine for economic growth and societal buoyancy.[41]. [5], In general, coolness is a positive trait based on the inference that a cultural object (e.g., a person or brand) is autonomous in an appropriate way; that is, the person or brand is not constrained by the norms, expectation of beliefs of others. In other words, cool exists only in comparison with things considered less cool; for example, in the book The Rebel Sell, cool is created out of a need for status and distinction. The war brought hundreds of thousands of GIs whose relaxed, easy-going manner was seen by young people of the time as the very embodiment of liberation; and with them came Lucky Strikes, nylons, swing and jazz—the American Cool. They are paying other "smaller, more-limber, closer-to-the-ground outsider" companies to help them keep up with customers' rapidly changing tastes and demands. Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free! In a 2004 study, researchers found that teachers perceived students with African-American culture-related movement styles, referred to as the "cool pose," as lower in achievement, higher in aggression, and more likely to need special education services than students with standard movement styles, irrespective of race or other academic indicators. Attitude, behavior, comportment, appearance or style which is generally admired, "Uncool" redirects here. In reality, of course, tremendous exertion went into pretending not to bother or care. [7] It can also refer to an absence of conflict, a state of harmony and balance, as in "The land is cool", or as in a "cool [spiritual] heart". Cool entered the mainstream because those Hippie "rebels" of the late 1960s were now senior executives of business sectors and of the fashion industry. [26], Designer Christian Lacroix has said that "...the history of cool in America is the history of African-American culture". In the New Yorker article, "The Coolhunt",[54] cool is given three characteristics: [Cool is] a heavily manipulative corporate ethos. . Accessed 11 Nov. 2020. [24], The purpose of the cool jazz as Giogia stated, "The goal was always the same: to lower the temperature of the music and bring out different qualities in jazz." Over the past decade, young black men in American inner cities have been the market most aggressively mined by brandmasters as a source of borrowed 'meaning' and identity...The truth is that the 'got to be cool' rhetoric of the global brands is, more often than not, an indirect way of saying 'got to be black.'. Way cool way of the samurai, Bruce Kirkland, Herbert Gold, Bohemia: Digging the Roots of Cool, Touchstone Books; Reprint edition 1994, Music of the African Diaspora in the Americas, Cool Politics: Styles of Honour in Malcolm X and Miles Davis, "Exploring the turn-around Phenomenon Experienced by African American Urban Male Adolescents in High School, "TIME Asia: China's Next Cultural Revolution | The Birth of Cool", "GLOCOM Platform - Books & Journals - Journal Abstracts", The High Museum Campaign reaches $130 Million Goal. In a Time Asia article, "The Birth of Cool", author Hannah Beech describes Asian cool as "a revolution in taste led by style gurus who are redefining Chinese craftsmanship in everything from architecture and film to clothing and cuisine" and as a modern aesthetic inspired both by a Ming-era minimalism and a strenuous attention to detail.[39]. Analysts are marveling at the breadth of a recent explosion in cultural exports, and many argue that the international embrace of Japan's pop culture, film, food, style and arts is second only to that of the United States.
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