When setting a timetable, it’s important to remember that unforeseen obstacles will pop up and some mistakes will probably be made. Many B2B companies report that up to 80% of their leads come from LinkedIn. Visualize what success would look like for you and utilize this basis as a rationale to inform all your campaign strategy decisions, including budgeting and timeframe, and to create carefully tailored plans of action that will fulfill these goals. In fact, this is probably a good opportunity to talk about timings. Johnson & Johnson has been monitoring the results of their nursing campaign. Ereleases is the best PR platform I've found to really get in front of journalists. Set clear, realistic and measurable goals and objectives. Love these guys. However, those 1,500 who are engaged may vary from email to email, depending on your content. What are some basic principles to keep in mind regarding social media? The campaign ads featured Snapchat selfies of five endangered animals with the impactful message “Don’t let this be my #LastSelfie”, and asked users to help by sharing on Twitter or Snapchat, adopting an animal, or donating through SMS before the image disappeared. Check out some instructions here. hello@picpr.com, Our website uses cookies. Sometimes, you have to do your own research from scratch through polling, interviews, focus groups, etc. When building a PR campaign, your goals need to be very specific (don’t try to do too much at once), easy to measure, realistic (do you really have the means to make this happen? ~Magdalena Georgieva, The same can be done with your recent press. This article is written by Mickie Kennedy, founder of eReleases (https://www.ereleases.com), the online leader in affordable press release distribution. Amazing results and a great team! PR campaigns can accomplish a variety of things; most commonly ranging from improving brand reputation or increasing sales, to gaining company awareness. I have used eReleases for a number of years and have always been happy with service. Wendy Marx is the founder and president of Marx Communications, a boutique inbound marketing and public relations agency. Now what? Where – will the campaign run? Getting many speaking requests from their PR. What better way to reach a massive audience than through social media, which (let’s face it) young people are constantly using. When – will the campaign run? They are totally reliable and responsive and their order process is easy and efficient. By using our website, you consent to our use of cookies in accordance with our. Blogs, podcasts and guest articles are great ways to gain exposure and establish yourself as an expert in your field if you do not have a specific company announcement in mind. As the largest wildlife conservation organization, the WWF need to communicate their messages to hundreds of thousands of people. How can you stand out and ensure maximum impact? The marketing team actually used the same stunt in 2015 so must have been pleased with its success! Beckford By having this information, Johnson & Johnson was able to see where they needed to focus their efforts to attract more nurses. With the ever-growing influence of social media, one (positive) action by a relevant celebrity could be trending within minutes. ), and deadline driven. "Email subscribers are 3 times more likely to share your content via social media than visitors from other sources." Drip-feeding images is also a great way to whet appetites ahead of a campaign launch, so think about this too. Suite D If it ties in with your brand, creating a light-hearted campaign around this will certainly get people’s attention and if you can get that celebrity on board to go along with the ‘banter’ – even better. The people I called to get back at it were wonderful and helped me successfully submit my message. 4. 3 Simple Ways to Make Your PR Campaign More Effective, "Email subscribers are 3 times more likely to share your content via social media than visitors from other sources. Think carefully, have a clear aim but ultimately, have fun too. Who are they, what are their habits, what are their wants, needs, and issues, and what is their spending power? Ignoring the basics can have a major impact on the success of your campaign so take the time to really think about these: Identifying the ‘What’ and ‘Who’ from the very beginning will have a hugely positive effect on your campaign. ~ Quicksprout. After one week, the campaign generated 40,000 tweets, which were seen by 120 million users (50% of all Twitter users at the time). For the plan to work, ALL content must be newsworthy. 01386 882474 I love ereleases! Lastly, regular announcements via your company’s blog, social media, and community posts are useful for maintaining engagement with your audience in between large campaigns. Facebook is great for sharing news about your company, or other casual news. Specific. To subscribe to PR Fuel, visit: https://www.ereleases.com/prfuel/subscribe/. Not only are they the most commonly used platforms among 18-30-year-olds, they’re also free (unless of course you opt for paid advertising, but that’s up to you). With the rising popularity of Snapchat, you could even think about creating a filter to promote a product. Responsive Customer Service. Having clear goals also help monitor the effectiveness of strategy as campaign progresses. Stats sent automatically are great to have. Launched by the WWF’s Danish branch in 2015, the WWF campaign was an extremely successful social media campaign that won the Webby Award for People’s Choice: Social Media Campaign. As it relates to the Johnson & Johnson campaign, research was a key to its success. Setting very specific goals allows you to measure your campaign’s success and assess whether your campaign’s activities actually created the intended impact. According to Johnson & Johnson, the goals of this campaign were to “enhance the image of the nursing profession, recruit new nurses and nurse educators, and to retain nurses currently in the system.”. Thank you so much. Here, we break it down for you: the four key points to consider when coming up with your next campaign. Press Release placement in 5 minutes. public relations, startup, marketing, pr agency. Greatest customer service in the sea of disregard. What’s your aim; to promote the brand or perhaps to increase sales? Whether it is the type of consumer that would be most interested in purchasing your product or service, potential new members or influential supporters, take the time to fully understand and construct the audience persona that your campaign is trying to reach. Extremely easy and efficient service! The eReleases team is the best. They proofread my release and even called me to check on an issue they saw. A PR campaign can achieve many things – whether you want to add to the size of your audience reach, boost sales, or improve your brand's reputation.List your aims, and set yourself measurable targets – such as increasing sales by 10%.Whether you plan on implementing your PR campaign by yourself, or using an external company, it's essential to have a thorough knowledge of what you want to achieve, … eReleases has great customer support. Your goals and target audience will define a) the type of content you want to publicize, and b) the type of media that is most appropriate and effective for your message. "Email subscribers are 3 times more likely to share your content via social media than visitors from other sources." The WWF was also a success as they investigated their customers’ social media habits and found Snapchat to be their 3rd most popular platform. This often works best for new products in a series, such as a new model car, book and movie … What – are you trying to achieve? ~ Quicksprout . Here success lies from doing something different from what everyone else is doing. The WWF Snapchat accounts served as an active awareness and donation channel. Thinking about the “when” is crucial to keep your campaign relevant overall. Tracking your results during your campaign is essential to seeing what is and isn’t working. Customer Service is always the number one reason combined with a product is a road to success. Going all out may well get your campaign the attention you want, but if you lose brand recognition, then ultimately, what was the point? However, a well-planned social media strategy will boost exposure for your recent press. Rather, carefully consider which media outlets will get through to your intended audience. Not sure how to do that? That means that if you send your email to 10,000 contacts, only about 1,500 actually open it, and around 30 people actually click on it. The are always quick to respond to all my questions and are aware of my profile's latest status. A good PR person checks and double-checks the facts and veracity of any statement and makes sure it can be properly sourced—even when the fact is provided by the client. I appreciate that I am always able to reach a person by phone to address any issues about our press releases. These are the people that will have the highest likelihood of responding positively to your message. Think about the context of your campaign too. The staff is very responsive and helpful. Defining your target audience and producing content that is suitable for them are fundamental in creating and strategizing your media outreach. Not only will answering these questions help shape said campaign, every idea, potential stunt, tag line and decision should and will be judged on them.
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