Fin Slater talks with Matt Sia, creative director at Pearlfisher, to get the inside story on the rethink and assess its importance to McDonald’s’ wider brand.. Could you introduce the rebrand to us and unpack some of its key features? Vokabulantis Game By Esben Kjær Ravn. Each wrapper is now identifiable with the name of the menu item listed and a graphic to show. . We redesigned the brand’s global packaging system by celebrating the thing that makes each menu item delicious and joyful. With the help of design agency, Pearlfisher, the mega fast food chain’s new designs aim to bring joy and ease with bold graphics. To reflect the evolution of the McDonald's of today, it decided to redesign its packaging with the help of brand design agency Pearlfisher. Each wrapper is now identifiable with the name of the menu item listed and a graphic to show. Recently McDonald's has unveiled a design of its own. The playful graphic system aims to bring joy and ease. The global chain previously used typography and on-pack messaging for the majority of its food menu items. Pearlfisher | 25.051 følgere på LinkedIn. Top image by Pearlfisher and McDonald's If you like what you read, follow us on Facebook , Instagram , Twitter and Telegram to get the latest updates. First, Burger King unveiled a sharply ex e cuted redesign on January 7, announcing a total revamp across the entire brand, from its logo and packaging design to an updated digital and social media presence. Reviewed Feb. 16, 2021 by Armin No Comments on New Packaging for McDonald’s by Pearlfisher Industry / Restaurant Tags / # mcdonalds # minimal # packaging # pearlfisher For full Access | Pearlfisher is a future-focused, strategic design agency. Branding agency Pearlfisher has redesigned the packaging at fast-food chain McDonald's to incorporate illustrations of the restaurants classic menu items. We design for life. The rebranding elements aren’t far away of the classic McDonald’s color palette. Swipe to see these graphics on-pack. Art Digest: February 15—21, ‘Innate joy of the McDonald's’ in a new packaging designed by Pearlfisher, In a Barbie world: designer Richard Quinn takes a doll to showcase his new collection, A bit of Jane Birkin in Anna Sui Fall Winter 2021 collection, ‘Neon Structure’ by Lucio Fontana to grace Guggenheim Bilbao’s atrium With over 60 million touchpoints being used every day, packaging matters, and Pearlfisher decided to opt for a prominent on-pack messaging in the new … “From the cool blue waves on the Filet-O-Fish® clamshell to the golden, melting cheese on the Quarter Pounder® with Cheese, the packaging makes for an expressive, visual system. McDonald’s packaging overhaul unveiled this month was in the works for years and comes from Pearlfisher. It was described by Barbara Yehling, McDonald’s senior director of global menu strategy, as “bright, beautiful and modern new designs.” Stay tuned to Brandsynario for the latest news and updates. Pearlfisher partnered with McDonald’s for a multi-year redesign of the brand’s global packaging system. We create more desirable ideas for the future. . We design for life. DESIGN MATTERS. Share on Facebook Share on Twitter. (Puns). Pearlfisher - a strategic creative and brand design agency, headquartered in London, collaborated with McDonald’s for a multi-year restructure of their global packaging system. Design company Pearlfisher designed a new packaging system for McDonald’s. McDonald’s launches global packaging redesign With over 60m touchpoints in use everyday, McDonald’s packaging matters. Have news you must share? Image via Pearlfisher McDonald’s has partnered with independent creative agency Pearlfisher for a global packaging rebrand that offers a modern expression of the fast-food chain. Food McDonald's Unveils New Packaging Design The fast food chain has revamped wrappers, containers and cups with new graphics. Jan 28, 2021. McDonald’s has teamed up with independent design agency Pearlfisher to redesign the brand’s global packaging system. Brand McDonald’s melakukan repackaging dengan konsep dan desain baru yang menarik. McDonald’s has collaborated with Pearlfisher, an independent design body, to redesign its packaging system in a more simplistic and modern manner. Independent brand agency Pearlfisher has redesigned the entire global packaging system for McDonald’s, creating a new visual framework for the brand’s long line of products. Why did McDonald's need a packaging redesign, what was being solved, or how long ago did this project kick-off? Mcdonald's/Pearlfisher. Design. Pearlfisher redesigns McDonald’s’ global packaging system. McDonald’s. However, as Matt Sia, creative director at Pearlfisher, explained to BRAND United in an email, McDonald's wanted to redesign its other packaging to make it "a coherent part of the McDonald’s experience through a family of products that feel reflective of the brand today: modern, fresh, and playful." O projeto levou em consideração os processos de operação realizados dentro dos restaurantes. Mcdonald's/Pearlfisher. 18 Feb 2021 --- McDonald’s is modernizing its restaurant packaging with minimalist graphical representations of corresponding menu items that reduce on-pack messaging. Related Posts. 麥當勞去年開始讓吸管退役、減少塑膠包裝量，今年則讓全球門市換上可愛又鮮豔的新包裝！ 綜觀麥當勞 1955 年創業初期至今日包裝，不但從複雜的線條趨向簡潔設計，此次由英國品牌設計公司 Pearlfisher 重新設計，更是呼應視覺「扁平化設計（flat design）」趨勢。 Some examples of McDonald's' new pacakging (Image credit: McDonald's) "We pulled out the most delicious and iconic aspects of each menu item to redesign their entire packaging system from top to bottom," says Pearlfisher, the agency behind the new look. The New Yorker – … McDonald’s outlets in Singapore will be changing to the latest packaging by the end of the year. McDonald’s has teamed up with independent design agency Pearlfisher to redesign the brand’s global packaging system. McDonald’s packaging overhaul unveiled this month was in the works for years and comes from Pearlfisher. Design. McDonald’s Package Makeover! Update 16 Feb 2021: Pearlfisher has been named as the design consultancy behind McDonald’s new look packaging.The work was the result of a “multi-year” effort, according to Pearlfisher, and will now roll out across the world. Feb 4, 2021. Design. The hamburger chain has redesigned the packaging of its products from the creative agency Pearlfisher, and now presents packaging and wrapping with simple illustrations, but very cheerful and striking. The Lebanese Army – Peace Camo By TBWA\RAAD. Mcdonald's/Pearlfisher. McDonald's has launched new packaging designed by Pearlfisher that expresses the "joyful moments" consumers enjoy with the brand via colorful illustrations. the renewed design brings … According to Pearlfisher, the new packaging designs features McDonald’s playful point of view with evocative and easy-to-understand graphics. McDonald’s has unveiled new packaging designs created by Pearlfisher, which will soon be launched worldwide. Pearlfisher | 25.643 volgers op LinkedIn. we get into the details with Matt Sia, Creative Director at Pearlfisher. McDonald’s / pearlfisher Про зміни в упакуванні продукції мережі швидкого харчування McDonald’s повідомила агенція Pearlfisher, яка й займається … Pearlfisher has stated that they were looking to bring joy and ease to the brand, centering on McDonald’s “playful point-of-view”. Pearlfisher partnered with McDonald’s for a multi-year redesign of the brand’s global packaging system. We create more desirable ideas for the future. Matt Sia, Creative Director at Pearlfisher adds a bit more about this redesign concept: “Our task was finding out what was really special about each menu item to design a system that would make it easy for others to do the same.”. A Quick Guide into Freelancing: Pros, Cons + How to Get Work . IMAGE: Pearlfisher IMAGE: Pearlfisher IMAGE: Pearlfisher Welcome to the new McDecade. Heart Of Darkness. McDonald's/Pearlfisher New products, pandemic trends and chicken of all sorts were among the most popular news items clicked on by SmartBrief’s food and beverage readers this week. The redesign project began in 2016, and Pearlfisher told Adweek that the need for McDonald's to keep up its evolution as a relevant food brand was … we get into the details with Matt Sia, Creative Director at Pearlfisher. McDonald’s has teamed up with famed London-based design agency Pearlfisher to redesign the burger chain’s global packaging. Pearlfisher melanjutkan, dengan grafik yang menggugah dan mudah dipahami, kemasan baru McDonald's dapat dikenali di mana pun saat pesanan disiapkan, dibagikan, dan dinikmati. The playful graphic system aims to bring joy and ease. The MAC is Back! We partnered with McDonald’s on a multi-year effort to redesign their global packaging system. So, burgers, snacks and drinks will be sent to new boxes. Hal ini terbukti dengan tidak tersedianya lagi sedotan plastik untuk menu minuman. El empaque renovado, que se presentará en todos sus restaurantes globales, fue diseñado para reflejar la "alegría innata de McDonald's". We cover industry news, sustainable packaging news, design trends, and host our own packaging conferences, package design events, and Dieline packaging design awards. The American fast-food restaurant McDonald’s has decided to mark the start of this new decade by opting for a complete overhaul of its packaging design. Pearlfisher… McDonald’s – Packaging Design By Pearlfisher. Uusi pakkausdesign tavoittelee leikkisyyttä ja selkeyttä. Design. For now, we’ll just have to wait and see when the designs arrive in Singapore. This trend also makes brands themselves more inclusive. 0 0 0. Fast-Food international giant McDonald’s quietly unveiled its new global packaging system at the tail end of 2020, marking the beginning of a strategic marketing and operations shift. Today is #McDonaldsDay. Photo: Pearlfisher / twitter For the first time in five years, the designers of the world’s largest fast food chain McDonald’s will present new packaging designs for the restaurant’s main products. The company has also a list of projects that it has done to give back to the communities and that is pretty good conscience. McDonald’s is a very big player in the fast food industry and it goes to show. This packaging makeover is, unsurprisingly, filled with flat design. Wooden Kinetic Sculpture by Sylvain Gautier. Zasáhne to tak 60 milionů obalu za den. And if the new McDonald’s packaging stands out for something, it is for its minimalist illustrations. ... McDonald’s global packaging redesign by Pearlfisher. หน้าหนาวมาแล้วที่สตาร์บัคเกาหลี! Source: pearlfisher.com. Over the last 65 years, McDonald’s restaurants have become beloved for quality food and convenience. Now, the complete scope of that packaging refresh has lastly seen the sunshine of day, and none aside from artistic and branding company Pearlfisher is behind the work. Photo: Pearlfisher / McDonald’s A design company based in the United States and Europe, Pearlfisher, has redesigned McDonald’s worldwide packaging. Fast-Food international giant McDonald’s quietly unveiled its new global packaging system at the tail end of 2020, marking the beginning of a strategic marketing and operations shift. The revamped wrappers and containers, which feature fun and playful graphics, were meant to emphasize “the innate joy of the McDonald’s” and draw importance to the food inside each package. More than 60 million people come into contact with Big Mac, Filet-o-Fish, McFlurry and Co. every day - when the restaurants are not limited to the drive-in in lockdown times. McDonald’s launches global packaging redesign With over 60m touchpoints in use everyday, McDonald’s packaging matters. McDonald’s new packaging font is also sans serif, which reflects the trend of increasingly modern, concise and flat design. Global Menu Strategy at McDonald's Chicago, Illinois, United States 474 connections. Design. This Mcdonalds packaging redesign brings “a sense of joy and ease” to McDonald’s with bold graphics, moving away from heavy messaging to graphic representations of each menu item. Pearlfisher partnered with McDonald’s for a multi-year redesign of the brand’s global packaging system. With over 60 million touchpoints being used every day, packaging matters, and Pearlfisher decided to opt for a prominent on-pack messaging in the new … Quick-Meals worldwide large McDonald’s quietly unveiled its new international packaging system on the tail end of 2020, marking the start of a strategic advertising and marketing and operations shift. «We took out the most delicious and iconic aspects of each menu item to redesign its entire packaging system from top to bottom, from Big Mac to McFlurry, … The trend for packaging right now is illustrations, even if they are not always greatly appreciated in brand communication. | Pearlfisher is a future-focused, strategic design agency. The creative agency made use of simple yet bold graphics to illustrate the signature menu instead of following prominent on-pack messaging. Selain grafik yang ditonjolkan, kemasan packaging yang disederhanakan juga akan berisi nama item dan logo M dari McDonald’s. Despite the new designs, they are still as recognizable regardless of where in the world orders are being assembled, shared and enjoyed. In collaboration with creative marketing agency, Pearlfisher, McDonald’s muti-year effort is designed to evoke a sense of joy and simplicity with its playful, minimalist outlook.With the use of bold colours and simple illustrations, the new packaging strays away from its current prominent on package messaging to visually represent the brand as a internationally identifiable brand. Dieline is a global package design community and showcase of package design inspiration. Fast-Food international giant McDonald’s quietly unveiled its new global packaging system at the tail end of 2020, marking the beginning of a strategic marketing and operations shift. Now it's McDonald's turn! McDonald’s and Pearlfisher also took into consideration operation processes at restaurant locations, designing each recycled paper wrapper, clamshell and … we get into the details with Matt Sia, Creative Director at Pearlfisher. Design. The design agency responsible is Pearlfisher in London. Apr 7, 2021 - Fast Food Brand and Packaging Design. We discuss Matt's sketching, the pitch meeting, how the designers are presented, and really what it feels like to overhaul one of the biggest brands on earth. creative agency pearlfisher has partnered with mcdonald’s to redesign the fast-food giant’s global packaging system. We’re talking about serving our communities, customers, crew, farmers, franchisees and suppliers. Independent brand agency Pearlfisher has redesigned the entire global packaging system for McDonald’s, creating a new visual framework for the brand’s long line of products. Mcdonald’s, in partnership with creative agency Pearlfisher, set its sights on a fresh new look for the fast food company’s packaging. McDonald's/Pearlfisher New products, pandemic trends and chicken of all sorts were among the most popular news items clicked on by SmartBrief’s food and beverage readers this week. This trend also makes brands themselves more inclusive.
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