It educates people about new uses of a product and provides information for developing better ways of leading life. Advertising mirrors fashion and design. As said earlier marketing is providing the employment, the recognition to the nation, the economic growth all which are Necessity in the level if any nation. Advertising is essential for consumer due to following reasons: (a) Quick decision making and saves time – In today’s competitive world market is full of different types of product which satisfy needs and want. A producer can shift from small scale to medium and to large scale production. This also enhances the goodwill of the manufacturer. As a powerful technique of promoting sales, it has been doing wonders in the area of distribution. But it doesn’t mean that marketing doesn’t have its disadvantages. Advertisements provide detailed information about the product to the consumers. Advertising is not just demand catalyst; it leads to changes in people’s lifestyle too. We the consumers are also attracted towards the products which we see our favorite celebrity is using on the TV. Advertisements play an essential role in creating an image of a product in the minds of consumers. Advertising allows manufacturers and sellers to place their products before the likely prospects, to attract their attention and awaken their interest. Similarly, the individual with higher qualification also can work in the field of marketing as the marketing head and managers. The result of this will be in reduced prices and availability of needed goods at reasonable prices. This increase in the level of production leads to reduction in cost. The role of advertising related to society is as follows: Advertising is a large function that needs the services of artists, painters, writers, designers, publishers etc., every single day. We can tell numerous people about a product or service in the quickest time interval at the lowest possible cost. Product is at the very heart of an advertising programme. This suggests that small business owners must also master the basics of marketing in order to succeed. Since its origin, advertising has undoubtedly been an integral part of economic and socio-cultural growth of any market based economy. A billboard Ad will never work for a software company, while an email advertisement will never work for an auto repair shop. The computer personnel and technician are also getting the job in the field of marketing. It is the primary objective of marketing. Modern advertising informs, guides, educates as well as project buyers, so that they can buy intelligently and raise their standard of living. Advertisements help various media like newspapers, magazines etc., to cover a major portion of their costs. In the latter case, however, the advertising expense will be wasted in the long run. The creation of more and better number of jobs lead to higher levels of income for the people and thus provides a more decent and human way of life for them. Instead, they spend on advertising, which attracts customers to the shops, where counter salesmen cater to their need. The consumer is someone who can be influenced by marketing and advertisements. For this, the consultant may take the help of experts at the advertising agency or he may seek the help of professionals from outside. It also is generating g the opportunity of self-employment. With an established name it is easier for marketers to expand and to grow. Marketing creates time, place and possession utilities. Quite often, marketers make use of sales promotion tools like gifts, coupons, discounts, etc. TOS 7. This reduction in the cost is generally passed on to the consumer and that is why price of well-advertised goods are found to be generally lower than other goods of the same quality which are not so well advertised. It also highlights the benefits, advantages and the method of usage of the product. Advertising helps people to choose the best and the cheapest goods. Advertising can be achieved using various media like television, newspapers, radio, banners, pamphlets, websites etc. Advertising helps the consumers in the following ways: Advertising plays an important role in the modern competitive market. On the other hand, for the purchase of a product like automobile advertising is primarily used to generate awareness and impart knowledge about the product. The society benefits in the following ways: Advertisement introduces successfully the new variety of products and convinces about the reasonableness of prices. It ensures repeated demand from the satisfied services provided by a firm. On the basis of their comparison, the consultants select the media which they feel will do justice to the advertising campaign. Marketing here plus the vital role. The image it can create may be hazardous for the nation. Less Time 2. With the help of advertisements, a consumer gets the best possible options. The first is to decide whether the advertising campaign will benefit the business in the sense will advertising help to earn good business turnaround. It’s a well-known fact that the aim of any business is to sell goods and services with the sole intention of making profits. Even if the nation is not marketed properly in front of the world. Nothing succeeds like success and financial success often depends on marketing ability. Disclaimer 9. It’s sad to say that 2072 earthquake has done the marketing of Nepal which the government should have done long ago. 5. It has made possible tremendous industrialisation and economic development in many countries. That’s why marketing is very important to us. The wheels of industry and commerce cannot move with desirable speed without the propelling power of promotion-mix. These cookies will be stored in your browser only with your consent. Thus, advertising creates employment opportunities for a large section of people. What? Today, there are hundreds of new products and tens of variants of every product are available only because of marketing. Advertising helps in improving the standard of living of people by promoting variety and quality in consumption. What is the Importance of Truth in Advertising. The door to door salesman has to be little educated. Sign up to receive the latest and greatest articles from our site automatically each week (give or take)...right to your inbox. This has further led to the development of new advertising techniques and an increase in the number of advertising agencies which are available today. The marketing has not only been revolving but it also is revolving the method of shopping for we the consumers. Provides satisfaction: Advertising dealing with social issues such as child labour, liquor consumption, female foeticide, smoking, family planning etc. Understanding the needs of the consumer is really important when it comes to creating the right advertisement for the right audience. Middlemen can increase their profits because advertising helps in the expansion of their sales. It offers employment and income through continuous production. The one generally accepted standard in our society is freedom of choice for the consumer; customer buying decisions will eventually determine what an acceptable practice in the market place is. This is why advertising is important for a business. So they can take the benefits of those products using them. Advertising is emerging as a profession which offers vast employment opportunities. Marketers through computer and information technology are able to satisfy more customers across the globe than ever before. Know the Advantages and Disadvantages of Intensive Distribution? Raymond, the apparel retail chain, primarily used television and print advertising to promote the experiential aspects associated with shopping at its stores. The youngsters who were once looking for the job are the ones who are creating these online shopping websites. Advertising creates awareness about these tools and makes the environment conducive to bring success in terms of increase in product sales. This will help in raising the standard of life of people. Encourages Media. (6) As manufacturers control the pride of well-advertised goods price- cutting is not available to the retailers and the shopkeeper tries to attract customers by giving better and more satisfactory service. The advertisement facilitates quick sales and also increased demand. Advertising also acts as an information service and educates the consumer. In other words, advertising may be considered as a cost reducing exercise taking place due to a rise in product demand. The payment options are also numerous, there’s cash on delivery, debit and credit cards, PayPal and many more. (b) Better Quality Product at Reasonable Price – Advertising promotes good quality product by printing their image in the minds of consumer. Marketing not only provide the information about the newly launched product, they also provide the information about the existing products. For an organization, advertising is important both as a promotional and as a marketing activity. Like our, Nepal is famous for the tea in Ilam, pashmina, ginger and many more products. To offset this possibility, manufacturers continue to advertise their products to maintain the buyers’ interest. There cannot be 100% similarity between two products. Advertising is one of the major parts of brand building exercise. This is done to make sure that advertising using a particular media benefits the business by helping it get more customers and thus high business turnaround. The producer thus tries to introduce innovative production techniques to increase the level of production. Marketing is also required to uplift the economic status of the nation. What is tasteless to one group may be quite informative to another. The customers in particular and the whole society in general shall be benefited from the advertisement. If you are selling a particular product, which boasts of numerous benefits, and you are not keen on investing in advertising, the end user may not even realize that your product exists. This benefit is ultimately passed on to the consumers in the form of reduction in price. So it helps to rise in the standard of living of customers. Advertising has become the backbone of modern national and international marketing. Salesman can only cover a limited market, while advertising can reach a very large and geographically widespread market with complete ease. Advertising performs an informative and educative task that makes it extremely important in the functioning of the modern Indian society. Improved Quality of the Product:. The basic objective of advertising in this case is to convince the customers about the superiority of a product in comparison with other products in the same line. Similarly, the price of newspapers, professional sports, radio and TV programmes, and the like might be prohibitive without advertising to share the expense. Similarly, banana peels which we used to throw can be used to shine our shoes. Like in other nations we the consumers are now indulging in more and more online shopping, online booking. Advertising perform task of travelling salesmen at least cost. The advertising agency must also be clear about the goals and objectives which the business wants to achieve using the advertisement. Advertising is a good source of revenue which encourages entry of number of agencies.
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