Similar companies include Home Depot, Office Depot, and Bed Bath & Beyond. … This is why, says Klein, brands have been trying -and often succeeding- in getting a foothold into schools. In 1995-96, a series of journalist investigations exposed the reliance of corporations such as the Gap, Nike, Disney, and Walmart on sweatshop labor both in the United States and abroad. They have used abusive sweatshops in Vietnam perhaps more interested in how much they can spend on branding than they need to on production. And, on a more pragmatic tone, the journalistic fervor with which Klein laid bare the corporate skeletons in the closet of some of the biggest and most popular brands. Teenage McDonald's workers are joining the Teamsters. [22], CS1 maint: BOT: original-url status unknown (, CS1 maint: multiple names: authors list (, "Klein teams up with Cuaron for anti-globalization short", "Publication Information for No Logo | Naomi Klein", "CMTV - Letra NIKE ES LA CULTURA de Indio Solari", https://en.wikipedia.org/w/index.php?title=No_Logo&oldid=985265623, CS1 maint: BOT: original-url status unknown, Articles with unsourced statements from September 2016, Creative Commons Attribution-ShareAlike License, This page was last edited on 24 October 2020, at 23:33. After 9/11, people began to see themselves as either part of “us” or “them.” To be anti-corporate was to be pro-terrorist and therefore on their side. Naomi Klein is an award-winning journalist, syndicated columnist and author of the international bestseller No Logo: Taking Aim at the Brand Bullies.Translated into 28 languages and with more than a million copies in print, The New York Times called No Logo "a movement bible." Companies like McDonald’s and Walmart have created jobs that are part-time, low-paying, and unstable. Médiations. Klein says that major brands are no longer relying on their factories to make products, but rather they’re focusing more on marketing and branding. Enjoy this free preview Unlock all 34 pages of this Study Guide by subscribing today. - The London Observer. Want to get the main points of No Logo in 20 minutes or less? [14] A 10th anniversary edition was published by Fourth Estate[15] that includes a new introduction by the author. The event showed that RTS (Reclaim the Streets) can be a form of focused political engagement. The book also discusses the opposition to multinational corporations and how these movements have developed over time. Marketing is articulating what the ideal of beauty is with the motivation of profit; and to a demographic which needs no encouragement to be insecure. Klein uses Nike as an example of this. The author of this passage is critical of two trends in the retail industry, which have similar effects. The author says this in four parts: “No Space”, “No Choice”, “No Jobs” and “No Logo”. Overall Summary Published in 2000, No Logo is Naomi Klein’s examination of the effects of globalization on society. | The author discusses three examples of recent anticorporate initiatives, which have been particularly effective at taming their targets. By 1997 service and retail made up the majority of jobs for all three countries mentioned above (United States, United Kingdom, Canada). For example, ABC journalists were prevented from airing coverage critical of Disney. For many large corporations, the hunt for coolness has become a simple desire to acquire black culture. Naomi Klein has written several books, but she is most famous for “No Logo”. My Note: I’m afraid to say that this resentment is nowhere strong enough. As this happened, the brands' obsession with the youth market drove them to further associate themselves with whatever the youth considered "cool". Enjoy this free preview Unlock all 34 pages of this Study Guide by subscribing today. This chapter focuses on recent changes in labor markets. The source of marketing to youth, Klein reports is the identity crises brands suffered when the baby boomers fell off the consumer spectrum. Schools and universities are particularly affected by this phenomenon because they have been forced to bring in fast food chains, sports equipment manufacturers and computer companies as sponsors or patrons thanks to government austerity measures. No Logo might as well be too simplistic and negative -and it is at times-, but it’s also a great book with much wisdom. It’s an intelligent and well-researched account on how brands and marketing work, and on the impact they have on a large swath of the population. More Information | Though initially concentrated in South Korea, Taiwan, and Hong Kong, FTZs/EPZ’s can now be found in at least 70 other nations around the world. But the book has aged and the landscape has surely changed. Brands would rather spend money on marketing than on actual production. The result of this shift is a new global workforce paid in starvation wages and denied basic rights like adequate healthcare, safe working conditions, and union representation. Ten years after the publication of No Logo, Naomi Klein switches her attention from the mall to Barack Obama and discovers that corporate culture has taken over the US government . Moreover they correspond to the first three parts of the book: The first case study is about Nike outsourcing jobs to the developing world. Additionally, Kader Toy Factory fire is an example that took place in 1993 but went unnoticed at the time due to lack of media coverage.
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