Original movies Dirty Sexy Saint and The Protector are perfect examples of the Passionflix difference. They’re stories with very real drama and the inevitable complications that arise between couples. AI, AR, and the (somewhat) speculative future, ✨ Optimize your home life with our Gear team’s best picks, from. Then he whisked Zanetti into his arms, dipped her back, and planted a kiss. In a 2019 book, their mother, Maye, paints a grim picture of her marriage, saying the kids witnessed instances of violence. It’s a world where women’s sexual pleasure and needs come first. Image courtesy of Passionflix. By clicking ‘Sign up’, you agree to receive marketing emails from Business Insider They gained so much attention that they were picked up by Berkeley in a seven-figure book deal in 2012. As she had so many other times in her life, Tosca took control. Why are these novels considered so salacious? Tosca Musk is the cofounder and CEO of a streaming service called Passionflix that hosts and produces movies adapted from romance novels. It might seem like Passionflix has too narrow a focus to be successful, but being incredibly genre-specific actually gives it a competitive edge. Musk doesn’t care. In life, she was much more practical. Some of the fans even make pilgrimages to Toronto to visit locations from the book. The fantasy world she had escaped into as a child, of women creating their own destinies, was not what she was helping bring to the screen. They would watch romance films together; she remembers one time, when she was around 12, sitting on the couch together, watching a romance and eating ice cream. I was excited to work with them and they have delivered on their promises. In the space of a few short years, Passionflix has grown to be so much more than a place to watch romance-themed movies. “It’s a very sexist industry.” He knew that he couldn’t stop her. It was as if they’d plucked the scene out of my imagination, and invited the actors to inhabit it. In 2017, Tosca Musk cofounded Passionflix, a Netflix-esque streaming platform that specializes in adaptations of romance novels. Her budgets never exceed $10 million. It’s easy to be critical of romance novels (I’ve been critical of 50 Shades for promoting regressive gender roles). 50 Shades was derided as “mommy porn,” and some have called Gabriel’s Inferno “thinking women’s porn.” In point of fact, many romance novels have very little sex in them. The WIRED conversation illuminates how technology is changing every aspect of our lives—from culture to business, science to design. Users can search through the available content based on a "barometer of naughtiness," ranking movies on a scale of 1 to 5. Use of this site constitutes acceptance of our User Agreement (updated 1/1/20) and Privacy Policy and Cookie Statement (updated 1/1/20) and Your California Privacy Rights. To revist this article, visit My Profile, then View saved stories. She “had a true obsession with recording real life” and did it constantly, Kimbal says. Kimbal’s fears for Tosca weren’t misplaced. Gabriel’s Inferno has much in common with 50 Shades—both are Twilight fanfic-turned-novels that hit the New York Times best-selling list; both tell the story of a young virgin who falls in love with an older man—but Musk doesn’t have the backing of a major studio. Gabriel’s Redemption soon followed in 2013. In a way, so does Musk’s filmmaking: She asks fans what they want, what they desire, and she respects their answers. Musk drummed up $4.75 million in venture capital, even obtaining some from one of the TV greats: Norman Lear, whose wife, Lyn, reads romances. “Elon is adorable,” she says, “but he’s so busy.”), At 15, Tosca rebelled. It’s an adaptation of Alessandra Torre’s book of the same name, about a slutty male actor who falls in love with a small-town actress who succeeds in reforming him. Watch the video interview on Youtube here. Tosca Musk shares ideas with her brothers Elon and Kimbal all the time, and knows that no matter what, one must always keep trying. Take a look at any of the original movies on Passionflix, and you’ll immediately notice a theme: They’re all love stories that don’t try to escape the label of being love stories. After the film was over, Tosca received a standing ovation. Celestine Rae and Jeremy Batiste in Brenda Jackson's A BROTHER'S HONOR. In 2017, Tosca Musk cofounded Passionflix, a Netflix-esque streaming platform that specializes in adaptations of romance novels. Powered by Minute Media © 2020 All Rights Reserved. The 15 Years Of Filmmaking That Led Tosca Musk To Passionflix. And we all know that instant gratification is a wonderful thing! According to a post on social media, Passionflix is back at work and they’re working on a few holiday Quickies to kick things off. Linkedin. Sarabeth Pollock has been attending comic conventions before they were cool, starting with Star Trek conventions at the tender age of 11. There’s something radical in having female desire be a main theme. Of particular note is Gabriel’s Inferno, the first installment of Reynard’s hugely popular Gabriel Series. “It was a bit bizarre.” But he got used to it. The family struggled financially, while Maye worked as a dietician and model. I cannot wait to watch Brenda Jackson's A BROTHER'S HONOR, and Sylvia Day's Afterburn/ Aftershock...`Passionflix is accepting book suggestions and query letters at submisssions@passionflix.comA Brother's Honorhttps://www.youtube.com/watch?v=NMUDR80lkucAfterburn/ Aftershockhttps://www.youtube.com/watch?v=NMUDR80lkuc They depict strong, capable women and the men who love them. To date, Musk and Passionflix have produced 13 full-length feature adaptations and two short films they call “quickies.” These movies are sexy but not pornographic, because “women are more interested in two people’s hands touching” than watching genitals, Musk says. While Maye was away—visiting Elon in Canada, in fact—Tosca made a deal to sell the family’s home, the car, and the furniture. Their mother was loving; their father, members of the family have said, was abusive. Your privacy is safe with us. Back on the set of Gabriel’s Inferno, at the end of another long day of filming, Berruti and the actress who plays Julia, Melanie Zanetti, didn’t decamp to their trailers. With The Gabriel Series, the devil is truly in the details. Pinterest. Momentum and persistent, consistent buzz are very important, especially for a streaming service. Although romance books are the top-selling genre in the US, and although movies like 50 Shades of Grey make returns on investment to rival most entries in the Marvel Cinematic Universe, the genre hides in the shadows of popular entertainment. The fans erupted in applause. She had her kids through IVF. Google+. By the time they have the all-clear to start work in earnest, they will be ready to hit the ground running. Your privacy is safe with us. The hunky Italian star—6'3", dreamy blue eyes, perfect stubble—was on the set of Gabriel’s Inferno, a pulpy romance movie shot in New York last winter. It’s not exactly revered as a creative act, though. After Tosca graduated from the University of British Columbia in 1997, she worked for the Canadian entertainment company Alliance for a few years, and then she moved to Hollywood and took a job as a segment producer for TV Guide and as director of development for Magnolia Films. The platform specializes in steamy, softcore adaptations of romance novels, the kinds of novels with shirtless buff men on the cover who are always talking about the “tightness in their pants,” the kinds that are “one-handed” reads, whose book descriptions say things like: “He does like sex—the hotter and harder, the better.” The types of books, in other words, that many people read in secret. After all, they’re following the plots of the books the movies are based upon, and these books are all about love and relationships. This is the first time the team has been back to work under the new COVID-19 guidelines, and it only takes a few days to film Quickies, as opposed to several weeks working on a full-length film. I spent 3 days with teens' favorite social media stars and now I'm convinced that you don't need YouTube to be internet famous, Passionflix has been around since 2016, and. Business Insider reported in March that Caroline Spiegel, the sister of Snap CEO Evan Spiegel, was launching an audio porn website geared toward women that's called Quinn. (Elon was living with his dad at the time; he had moved in with him two years after the divorce, something he told Rolling Stone he now regrets. (Photo by Thomas Concordia/Getty Images for Passionflix). More important than nudity is showing “a woman can have pleasure” during sex, Musk says. Musk herself has directed several Passionflix original movies, including the upcoming Gabriel Series, and she seeks out the best and brightest female directors to helm other original movies. Neither Passionflix nor First Look Media responded to Business Insider's request for comment. Passionflix costs $6 a month to access the 31 movies and three TV series currently available on the platform. And their relationship with authors and readers is top-notch. The platform also produces its own original content based on romance books. Musk is aware of the impact Gabriel’s Inferno is likely to have on Passionflix: “I think it will have a significant impact on Passionflix – it already has! Her Hallmark television movie, Holiday Engagement was the most-watched television movie on Hallmark. Finally, the story has been updated to clarify the types of thriller movies Musk produced. And action… @PassionFlix pic.twitter.com/qvpl88yfMc, — Sylvain Reynard (@sylvainreynard) November 26, 2019, She works hard to keep engagement high, generously sharing behind-the-scenes videos and photos with eager fans. Three thousand women at the conference paid $100 to become founding members, who are “treated as royalty” on set, according to one member I talked to. “The fact that we are genre-specific helps as it eliminates the crowd for us. They might not last long, but they pack a powerful punch — and during the busy holiday season we’ll take what we can get. The platform raised $4.75 million in a round of seed funding that included Tosca Musk's brother, Kimbal. They don’t cosplay like comics fans; some of them don’t even like to read in public. “From the beginning, when Passionflix approached me, they told me their mission was to bring books to screen in a way that respected the books and respected the readers,” Reynard said of the opportunity.
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