Enjoy the fact that it's (most likely) preservative-free, at least. Simple Truth will be available nationally at all Checkers and Checkers Hyper stores from Monday 22 October. I actually had a good experience with a Fred Meyer employee the other day while looking for sprouts. I feel that you're probably exactly-right about it being a marketing ploy- slap a leaf on it and the hippies will pay double for it! Checkers takes aim at Woolies’ convenience food market. It's also incredibly easy to make your own almond milk, you should look into it. Whether you’re adding it to your favorite cereal or just having a nice, tall, cold glass, Simply Almond will not disappoint. Checkers has announced it is making healthier alternatives to everyday products more accessible and affordable with the launch of Simple Truth, its new private label wellness range. "A philosophy and way of living which seeks to exclude—as far as is possible and practicable—all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose" - The Vegan Society, Press J to jump to the feed. Nature’s Truth operates with full vertical integration, performing in-house what many manufacturers outsource. I know that products which are labeled as "natural" are not regulated to the same (more) strict standards for food labeled as "organic". Do you have a recipe that you like? By using our Services or clicking I agree, you agree to our use of cookies. I've had the Simple Truth almond milk once and it was my least favorite of the brands I've tried (the best being almond milk at Fresh & Easy, Silk is my second favorite and is available pretty much anywhere). From there, each batch is tested for purity, safety and potency. Products are not intended to diagnose, treat, cure, or prevent disease. From the time the ingredients arrive in our facilities to the creation of the final product, our state of the art laboratory is running constant purity tests to ensure they are within the accepted safety standards for GMO’s, Allergens, dioxins, PCBs, heavy metals, herbicides, pesticides, and adulterated raw materials. Awww, really? Couldn't tell ya- we buy the Kroger-brand almond milk because it's cheaper- we don't avoid GMO's. We strive to be the leaders in creating, implementing, and maintaining systems that deliver only they highest quality supplements. Helena Ricketts (author) from Indiana on March 21, 2012: Thank you! that being said, at least they claim to have shunned a big list of preservatives and other problem additives. By doing everything in our own state-of-the-art facilities, we ensure the quality of every one of our products. That’s why Simple Truth products taste great and retail at supermarket prices. These cookies will be stored in your browser only with your consent. products wrapped in plastic, over freezing, heat processing...they all take a toll both on nutrition and on taste. I would like to know if anyone knows anything about the integrity of the origins of the "Simple Truth" organic products. Discover the Nature’s Truth® difference today! Green pastures are made of grass. Simple Truth’s unique packaging includes a prominent green circle which makes it easy to find in stores, plus each product’s unique benefits are clearly communicated on the front of the pack. *The statements made herein have not been evaluated by the Food and Drug Administration. Our team is working diligently and safely to keep up with the increase in demand so that we can provide you & your family with the wellness products you trust as soon as they become available. Simple Truth Organic Website http://www.simpletruth.com/. As much as I'd love to eat straight from the ground, that comes with its own set of difficulties and I'm not willing or able to undertake that lifestyle change. Between in-house and third-party assays, we are confidently able to document proof of identity, potency and purity for each product. New additions and range extensions will be introduced in coming months to provide consumers with better choices in even more categories. We perform extensive screening of both raw materials and finished products in our state-of-the-art laboratory to verify and re-verify that each item is free of potentially harmful microbiological organisms. Why spend more money on something just because it has a better label? We also use third-party cookies that help us analyze and understand how you use this website. So I have recently been enlightened on the practices of companies which greenwash their labels to attract more health-conscience consumers. We go straight to the source – whether it be the farm where the ingredients are harvested or the plant where ingredients are manufactured. the best bet is to only eat something that came right out of the ground. Part of these strict quality standards is that each product goes through hundreds of in-process checks to ensure that final product is one you will love. If they aren't screaming it on the label, the aren't doing anything special. So please continue to check the labels. Simple Truth’s unique packaging includes a prominent green circle which makes it easy to find in stores, plus each product’s unique benefits are clearly communicated on the front of the pack. drew on April 07, 2012: Simple truth organic does not say its from grass fed cows on the package. Try the delicious, all-natural taste of Simply Almond™. This website uses cookies to improve your experience. We guarantee our manufacturing process to be safe, clean and 100% compliant with the strict standards set forth by the U.S. Food and Drug Administration. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. I wouldn't be surprised that the Simple Truth campaign is just a marketing scheme to get more revenue and that Kroger doesn't care too much about being natural/organic/preservative-free. Sorry, the comment form is closed at this time. We know that you want products you can trust. The extensive range includes convenience meals, breakfast staples (including oats, muesli and rusks), snacks (biscuits, dried fruit rolls and seed crackers), pantry essentials (apple cider vinegar, peanut butter, raw honey and vegan noodles) as well as household cleaning products. In our continuous effort to maintain excellence, we ensure that all of our facilities not only meet these strict quality standards, they exceed them. Cookies help us deliver our Services.
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